The importance of management and the tourism industry as a driver of sustainable development of the region was discussed at KBSU

May 15, 2024 at the regional site of the VI Moscow Academic Economic Forum (MAEF-2024), at the Kabardino-Balkarian State University named after Kh.M. Berbekov, the National Scientific and Practical Conference with international participation “Management, tourism and the hospitality industry in the context of sustainable development of the region” started. The forum is dedicated to the 30th anniversary of the creation of the Department of Management and Marketing of KBSU.

Director of the Institute of Management, Tourism and Hospitality Industry of KBSU Ramazan Ligidov said:

“The Department of Management and Marketing was created as part of the university’s Faculty of Economics in 1994 in response to the challenges of the time, when the country moved from a planned economy to a market economy. Professor Mikhail Balkizov, who headed it from May 1994 to January 1997, and Valentin Shevlokov, then dean of the Faculty of Economics, played a major role in the opening of the new specialty “Management”, organizing the recruitment of the first students and, accordingly, in the creation of the Department of Management and Marketing .
Over the period of 30 years of existence of the department, more than 2000 qualified specialists have been trained, including more than 30 candidates of science, most of whom work in the system of higher education and science.

Many of the graduates currently occupy management positions in state and municipal institutions, in science, education and in business structures both in the republic and in the country, and abroad. For example, KBSU alone currently employs about 20 people; in state, regional and municipal authorities — more than 50 people.”

Welcoming the meeting participants, acting KBSU Rector Yuri Altudov noted:

“The Institute of Management, Tourism and Hospitality Industry of KBSU is actively developing one of the priority areas identified in the region’s development strategy. We hope that today’s discussion will help us improve our approach to assessing the importance of the tourism industry in the republic and establish the further development of the hospitality industry.”
Representatives of the ministries and departments of the Kabardino-Balkarian Republic, colleagues from the Kabardino-Balkarian State Agrarian University named after. V. M. Kokova, North Caucasus Federal University, Ingush State University, graduates of the Department of Management and Marketing of KBSU.

As part of the plenary meeting, employees and students of IMTIG were awarded certificates of honor from the Ministry of Education and Science of the KBR, the Ministry of Economic Development of the KBR, the Ministry of Youth Affairs of the KBR, the Ministry of Resorts and Tourism of the KBR, and the Office of the Federal Treasury for the KBR.

The speakers focused on a wide range of issues related to the development of the tourism industry as one of the main drivers of the economy. The discussion was about social infrastructure as a systematizing factor in sustainable development; regulation of the medicines market in the context of sustainable development goals; ethno-gastronomic tourism as the basis of sustainable development; new marketing tools; new approaches to solving the problem of personnel shortages; prospects and forecasts for the development of the labor market for young specialists; measures to support SMEs in modern conditions. Conference participants talked about the need to introduce new marketing tools, digital technologies as a factor in food security and sustainable development, etc.

Tomorrow, May 16, the conference will continue in four sections: “Management and Sustainable Development”, “State and Municipal Administration”, “Current State and Trends in the Development of Tourism and Hospitality Industry”, “Economic, Legal and Social Aspects of Society Development in the Context of Digital Transformation” »

The forum was organized by the Institute of Management, Tourism and Hospitality Industry of KBSU, the Kabardino-Balkarian branch of the RO “Znanie”, and the Department of Scientific Research and Innovation Activities of KBSU.