KBSU at the TASS round table on Russian domestic tourism
On July 24, 2020, employees of the Department of Economics and Management in Tourism of the SGI KBSU took part in an industry round table in an online format, organized by the TASS news agency and dedicated to information support of Russian tourist destinations and routes in the context of the lifting of restrictive measures introduced due to the coronavirus pandemic.
The speakers of the event were:
— Minister of Tourism and Health Resorts of the Stavropol Territory, Alexander Trukhachev;
— Minister for Culture and Tourism of the Kaliningrad Region Andrei Ermak;
— Chairman of the Committee for Tourism Development of St. Petersburg Sergey Korneev;
— Deputy General Director for Regional Cooperation of the Project Office for the Development of Tourism and Hospitality in Moscow Maria Kiseleva;
— Acting Head of the Agency for Tourism and External Relations of the Kamchatka Territory Elena Lassalle;
— Oleg Akimov, Deputy General Director for Strategic Development of the Belokurikha Resort in the Altai Territory;
— Olga Filipenkova, director for strategic development of the Krasnaya Polyana resort in Sochi;
— Head of the TASS Special Projects Department Eldar Sokolov.
The roundtable participants shared relevant information on the state and prospects of domestic tourism development in various regions of the Russian Federation, the most popular ways to promote new tourism products, and measures to improve conditions for vacationers.
According to the Federal Tourism Agency, which was announced by the commercial director of the TASS news agency Svetlana Lanyugova, the tourism industry in Russia has lost about 1.5 trillion rubles due to restrictions imposed to prevent the spread of coronavirus infection. As the restrictions are lifted, the demand for tourist trips in Russia is increasing, therefore, regional leaders in the tourism sector, tour operators and representatives of the tourist business should immediately start promoting the provided recreational services and services and the territory in general. And given that the Russian government is allocating about 15 billion rubles for the program to stimulate domestic travel, new promising opportunities are opening up for the industry.
To the question of representatives of KBSU «What measures are relevant in terms of popularizing resorts and recreation centers in the North Caucasus?» answered Eldar Sokolov. As the most effective tools for promoting the tourism cluster of Kabardino-Balkaria, he singled out online options, in particular, the use of social networks, the promotion of territories through the impressions of guests, famous bloggers, as well as the holding of festivals and other mass cultural events that form a positive image of the resort territories and the republic generally.
To the post “Kabardino-Balkaria invites tourists! Welcome! ”, Published in the roundtable chat, TASS commercial director Svetlana Lanyugova responded with the words:“ We will definitely come! Yours is wonderful! «