Learn what will be in demand in the future

Release date: 30.01.2022
On January 27, as part of the celebration of the Day of Russian Students at the Boiling Point of the Kabardino-Balkarian State University H. M. Berbekov held a meeting of Sberbank employees with university students. Kambulat Kerefov, deputy manager of the Kabardino-Balkarian branch of Sberbank, spoke about how Sberbank uses the capabilities of artificial intelligence.
«Today, the main trend in the world is digitalization. Digital intelligence is permeating every area of ​​life. Sber actively uses, develops and implements artificial intelligence technologies that help solve complex professional problems in various fields,” — Kambulat Kerefov emphasized. The development of digital services, according to Sber employees, makes life easier. The development and application of artificial intelligence technologies in Sberbank are safe, manageable and controlled to the maximum extent possible. One of the important principles that is observed in the company is that the technologies used must be trusted by customers, employees and society. Now it is important to learn what will be in demand in the future,” — Kambulat Kerefov believes.
He introduced students to the atlas of future professions, which included such specialties as a neural interface designer, a voice interface designer, an emotional experience designer, a company climate specialist, a cyber-fraud prevention specialist, a bioeconomist, a bioinformatician and others. Further, Sberbank employees explained to the audience how the Sber ecosystem works — a set of services that private clients and service companies use daily in various areas of activity (not only in the financial sector). Know that your problem is our opportunity. If we see that you have some kind of problem, then we are already figuring out how to solve it,” — Zalim Kalazhokov, manager of Sberbank, quoted German Gref. For an ordinary user, the ecosystem provides access to a large number of non-banking services that simplify shopping, health care, finding work and entertainment — in general, make life more comfortable.
The Sber ecosystem adapts to the user and generates individual recommendations for each. An analysis of what services the client uses most often, what he buys and what entertainment he likes, allows you to offer products, services and special promotions that he will definitely like. In total, Sber has acquired and created from scratch more than 60 companies that provide services both in everyday demand and in the business segment and the field of new technologies. As the manager noted, at the moment Sberbank provides a unique opportunity to earn money on the products of its ecosystem while sitting at home, through a personal account. Zalim Kalazhokov invited everyone who is interested to contact Sberbank. At the end of the meeting, Sberbank representatives answered questions from students.