KBSU’s employee became an ambassador of hospitality from Kabardino-Balkaria

In 75 regions of Russia, 110 official representatives of the main tourist competition of the country «Masters of Hospitality» — the project of the presidential platform «Russia — the Land of Opportunities» were selected. All of them are professionals in the tourism industry. The face of the project in the Kabardino-Balkarian Republic was a specialist from the Kabardino-Balkarian State University named after H.M. Berbekov Asiyat Temirkanova.

In the coming year, she and other hospitality ambassadors will have to develop regional tourism communities, interacting with government and business structures, public organizations, promote the development of the tourist attractiveness of the country’s regions, attract talented and enthusiastic industry specialists to participate in the personnel competition, inspire and charge colleagues to develop in professions.

The Ambassadors of Hospitality program started in 2022: 107 project participants were selected in 78 regions of Russia. Throughout the year, in an atmosphere of creativity, friendship, support and creation, they broadcast among the professional community the ideas and values of the «Masters of Hospitality» competition.

The Ambassadors of Hospitality program, which was launched last year by our Masters of Hospitality project, has shown its relevance and significance for the industry: the ambassadors managed to create professional communities in the regions of the country, attract thousands of new participants to the Masters of Hospitality competition, present the project and the platform «Russia — the Land of Opportunities» at more than 45 federal sites. Ambassadors of hospitality have become people who peers look up to, who are listened to by industry experts. I would like to sincerely thank each participant of the program for their active work and contribution to the development of the industry,

— said Aleksey Komissarov, Director General of ANO “Russia – the Land of Opportunities”.

Alexey Komissarov also noted that in 2023, 402 people decided to try their hand at the program. After passing competitive tests, 110 talented, caring people, burning with the idea of developing the hospitality industry in the country, were declared hospitality ambassadors.

I am sure that the participants of the new set of the program will create, surprise, support and inspire everyone around to travel around our beautiful country. Good luck to the ambassadors of hospitality in 2023!

– the CEO of the platform wished the new participants.

The Kabardino-Balkarian Republic in the program «Ambassadors of Hospitality» in 2023 will be represented by the semi-finalist of the competition «Masters of Hospitality» Asiyat Temirkanova. The girl was awarded the proud title of the ambassador of hospitality of her region for the second time: during 2022, she actively told the inhabitants of the region about the opportunities that the Masters of Hospitality competition gives, and attracted talented and enthusiastic people who want to develop tourism in our country to participate in the project. Asiyat has a higher education in the field of tourism, is a public representative of the Agency for Strategic Initiatives in the direction of «Tourism» in his region. At present, the Ambassador is working at the Kabardino-Balkarian State University named after H.M. Berbekov as a specialist in the department of grants of the department for science and innovation.

The girl was a grant recipient of Rosmolodezh three times and implemented projects in the field of tourism. The Ambassador notes that work in the field of tourism opens up a complete picture of the world to a person. Asiyat has always been interested in other countries, their life, customs and traditions. Having learned or seen something new about any country, she always wanted to share her impressions with other people.

The “Masters of Hospitality” competition of the “Russia – Land of Opportunities” platform opens up new opportunities for everyone, and it is a great honor for me to represent my native republic within the framework of this project. I am sure that in the near future, together with colleagues and caring people, we will be able to implement many interesting projects, and most importantly, tell the whole country about the beautiful Kabardino-Balkaria!

— shares the ambassador of hospitality of the Kabardino-Balkarian Republic Asiyat Temirkanova.

The competition «Masters of Hospitality» is held within the framework of the federal project «Social elevators for everyone» of the national project «Education». The partners of the «Masters of Hospitality» competition are the Federal Agency for Youth Affairs, the «Tourism.RF» corporation, the «Sletat.ru» company, the Skolkovo innovation center, the ANO «More than a Journey», the media holding for professionals in the travel business «Profi.travel» , ENDY branding agency, Sirius Educational Center, Russian Union of Tourism Industry, Russian Geographical Society, Roszapovedtsentr, Tavrida Art Cluster, Roscongress Foundation, Roscosmos State Corporation, Russian Youth Union and others. News about the project can be found on the official website of the competition, as well as on the social networks of the project VKontakte and the telegram channel.