Entrepreneurial potential of students awakened on the protection of tourism projects

On December 28, 2022, at the Boiling Point of KBSU, the defense of semester projects of students in the areas of «Tourism» and «Hospitality» of the Department of Economics and Management in Tourism of the Social and Humanitarian Institute of KBSU was held. Students and teachers took part in the discussion of the projects — Candidate of Physical and Mathematical Sciences, Associate Professor of the Department of Economics and Management in Tourism of KBSU Artur Nasipov and Head of the Department for Pre-University Training and Career Guidance of KBSU, Candidate of Economic Sciences, Associate Professor, Head of Educational Programs in the field of training «Hospitality case” Aksana Karasheva.

In addition, the Department of Economics and Management in Tourism invited the representative of the Ministry of Resorts and Tourism of the KBR, the head of the department for the development of tourism and sanatorium and resort work, Violetta Kaskulova, as well as experts — a representative of the TASS agency in the North Caucasus, director of the autonomous non-profit organization «Caucasus without danger» Kantemir Davydov, editor of the Instagram pages “Nalchik” and “Nalchik to the World”, chairman of the Kabardino-Balkarian regional public organization “Mountain Breeze” Aslan Mazukabzov.

Project manager Artur Nasipov emphasized that this event should turn traditional academic work into business projects and develop the entrepreneurial potential of students. At the beginning of the work, the students themselves chose the topics of the projects and, after discussion with the supervisor, they compiled a project passport, a schedule for its implementation, and began collecting materials. During project creativity, undergraduates conduct marketing research, generalize, argue the choice and relevance of the topic. A lot of interesting topics were presented this year.

In particular, a telegram channel has been developed to promote tourist facilities and services on the territory of the KBR for those who are going to visit the republic for the first time. Another project is dedicated to the introduction of QR codes for cultural objects in the capital of the Kabardino-Balkarian Republic. Another interesting project is the development and promotion of unique postcards based on modern graphics using traditional motifs, — shared Aksana Karasheva.